Multilingual Marketing

Reaching a Global Audience

More than ever marketers understand the need to have web sites than run multiple languages and to converse with their clients in their own language. Multilingual websites also offer greatly increased inbound marketing from search engines.

The Straker CMS has a unique parallel multi-lingual engine greatly simplifying the process of creating and maintaining multilingual websites.

The integrated Translation Management System allows workflows to be setup that facilitate the translation process with third party translation systems and translation companies.

Rich Language Capability

A single Straker CMS content managed site can be run in many different languages including double byte languages such as Chinese and Japanese. Workflow and permissions integrate with the multi-language module to allow approval processes to be maintained across languages from a central control point.

As a ColdFusion CMS, Straker CMS can leverage Java's use of UTF-8 encoding enabling you to use one encoding set for all languages.

ShadoCMS multi-language features include:

  • One page can be displayed in many languages
  • When a page is updated in one language, content editors/translators for the other languages assigned to that page are notified and can update their language's pages
  • Search is enabled in the selected language when a user is browsing the site
  • Metadata is language specific for each page
  • Language specific templates make it easy for the site to display a given page appropriately for a given language ie. if you are browsing in Chinese the language will flow down the page rather than across
  • Realtime viewing of languages when editing content
  • It is easy for Editors to switch between languages when editing content
  • Translation management engine; ShadoCMS does not automatically translate content, rather it integrates with the Translation Management Engine that allows human translators to easily, accurately and quickly translate content.

Parallel Translations

Every object (page, section, file etc) in ShadoCMS can exist in multiple language formats with global settings determining which languages the system will use.

In the illustration below two languages have been enabled for the site; English and German, with English being the primary language. Whenever a translation for another object does not exist it will default to the primary language version of the object.

Adding new language versions to existing pages or objects is very easy and can be achieved through one click of the mouse. Once the new language version is created it will then require translation from the primary language.